Stories Matter
Everybody on staff at StoryStudio is getting ready for Content Jam 2015. Are you? For the fourth year in a row, StoryStudio is excited to be a co-producer of Content Jam, a one-day content marketing conference on November 5, 2015. We’re bringing together experts in content strategy, SEO, analytics, promotion, conversion, and measurement to Read More…
When I found out that StoryStudio was co-sponsoring Content Jam, a conference on content marketing, my first question was, “What does storytelling have to do with content marketing?” Okay. Actually, my first question was, “What the heck is content marketing?” Content marketing, I learned, is “marketing that seeks to create valuable, interesting information for customers, Read More…
…if you build it, will they come? That worked for Kevin Costner in the movie, Field of Dreams. But where your own creative content (and your income) is concerned, you’d be crazy to act on the advice of some kooky disembodied voice…right? The truth about successful content, apparently, is different than the truth about baseball Read More…
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