Wednesday, July 17, 2013
Everyone has to write at work!
Emails, proposals, website copy, newsletters, blog posts, even Tweets. Regardless of who you are, or where you are on your career continuum, writing has an impact on your success at work.
Through fun and interactive discussion and exercises borrowed from the world of creative writing, you’ll learn how to be confident and creative with your words, improve your efficiency, and be persuasive in your written communications.
We will share professional writing tips and techniques to help you tap into your creative spirit while remaining true to corporate philosophy and marketing goals.
Think of it as creative writing with a sprinkle of call-to-action and a dose of marketing message. Whether you are focusing on content marketing, sales proposals, interoffice memos, employee communications, the company blog, or merely perfecting your business-writing acumen, this session will teach you the secrets of persuading your reader to take action.
Our unique one-day seminar will help you:
- Face down the blank page and get started, using journalistic and fiction-writing techniques to unlock the writer within you.
- Understand “calls to action”and learn strategies for to entice your reader to act.
- Learn which questions to ask before you start writing using our Business Writer’s Checklist.
- Learn what to look for when revising and editing to take your project from a first draft to a shiny, finished masterpiece.
Students may wish to follow up this fast-paced, intensive day of training with individual coaching to continue to improve their skills and receive editing feedback and direction on day-to-day communications projects.
Small group instruction—StoryStudio Business Writing classes are limited to 15 students assuring you of personal attention and plenty of interaction.
Writers on writing- Our instructors are professional writers, editors and teachers. We share our knowledge about writing and about navigating your company’s communications culture.
We bring the lessons of fiction to the corporate world – Using storytelling techniques to unlock your inner writer, we can show you how to tap into your own creative spirit (while still remaining true to corporate philosophy and culture).
We do lunch! We’ll provide a box lunch and break time within our creative space to let you recharge midday – and to help you connect with fellow students. There is also free wi-fi in case you have to check in with the office.
PLUS: Have two or more employees sign up and receive $10 off each student fee. (Please call us to register multiple students: 773.477.7710.)
Who should attend?
This course is open to everyone who has to write while at work. Entry level employees as well as senior managers will benefit from learning how to write more clearly and persuasively. Especially recommended for those in corporate communications, marketing, content marketing, employee communications, public relations, and small businesses.
About the Instructor
Beth Nyland is a communications consultant and founder of Spencer Grace LLC. Her employer/client list includes Accenture, Lands’ End, Motorola, PepsiCo Inc., Sears, Roebuck and Co., and Unilever. As a creative business communicator, Beth firmly believes “creative business writing” need not be an oxymoron. Her experience includes both agency and corporate roles, all focused on raising the quality of internal and external communications. Her writing style features everyday words, active verbs, clear examples, and even a sense of humor—-the same approach she recommends to her students and clients at all organizational and experience levels. Her goal is to put forth writing that reaches and involves people so they believe, understand, and do what’s needed for an organization to succeed. In addition to her work with StoryStudio Chicago, Beth is a wife, mother of six, poet, humorist, memoirist, and blogger.
business writing, Chicago business, Chicago writing classes, business courses