Beth Nyland is a communications consultant and founder of Spencer Grace LLC. Her employer/client list includes Accenture, Lands’ End, Motorola, PepsiCo Inc., Sears, Roebuck and Co., and Unilever. As a creative business communicator, Beth firmly believes “creative business writing” need not be an oxymoron. Her experience includes both agency and corporate roles, all focused on raising the quality of internal and external communications. Her writing style features everyday words, active verbs, clear examples, and even a sense of humor—-the same approach she recommends to her students and clients at all organizational and experience levels. Her goal is to put forth writing that reaches and involves people so they believe, understand, and do what’s needed for an organization to succeed. In addition to her work with StoryStudio Chicago, Beth is a wife, mother of six, poet, humorist, memoirist, and blogger.